About Us
Our Mission is simple: Make the world a better place
The "heart effect" is the ripple of positive impact and change that originates from a single act of kindness.
Heart Effect was created by a man with a broken heart (literally)
Hello, my name is Samir.
Just before the pandemic, I was diagnosed with a life-threatening heart condition. The odds weren’t in my favour, and there were moments when I didn’t think I’d make it. But I did. And when you survive something like that, your perspective changes. I felt compelled to do something—anything—that put a little more good into the world. Something that came from the heart.
That’s where the idea for Heart Effect was born.
As I recovered, I began looking into ways to give back. I noticed that many human rights organisations and charities sold merchandise to raise funds, but the products often felt like an afterthought—too logo-heavy, too bland, and ultimately, not something most people would choose to wear. And I thought: what if the gear was actually cool? What if it felt like fashion, not fundraising?
So I flipped the concept. What if a retail brand—desirable in its own right—existed to support charity, rather than the other way around?
Heart Effect isn’t about asking for donations. It’s about giving people something they actually want—thoughtfully designed, personality-driven clothing and goods—and letting the impact be the bonus. Research shows that younger generations are more likely to support causes passively, through purchases they already planned to make. So that’s what we do. You buy something you love, and at checkout, you find out that part of that sale goes to a cause that needs support. No pressure, no extra cost. Just a moment of real impact tucked into your day.
I’ve always volunteered—but I’d never started something like this. I designed everything you see here myself, while working full-time and juggling other creative projects. It was daunting. There were nights I doubted anyone would care. But I kept going, because I believe in what this can be.
For me, success isn’t selling out collections or getting headlines. It’s knowing we helped even one organisation make a difference. Especially the ones that don’t get the spotlight. The underfunded, the overlooked, the ones doing critical work with limited reach.
The name “Heart Effect” is deeply personal. Yes, because of my heart. But more than that, it’s about the ripple that a single kind choice can make. A quiet wave of good that spreads outward. I want our customers to feel like they’ve made something good happen—just by being themselves, by expressing their individuality, by showing up in style.
That’s the heart effect.
Our mission is multi-layered but straightforward: to revolutionize charitable giving by making it trendy, fun, and part of everyday lifestyle choices.
Heart Effects aims to lead the way in using retail as a force for good. Together, we can create a ripple effect of change that touches lives and communities across the globe.t only contributes to a great cause but also brings a slice of joy and inclusivity.
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Promoting Positivity and Awareness
Our organisation and its retail brand, Heart Effect, is anchored on this philosophy. Each product we create isn't just a piece of clothing; it's a symbol of a commitment to positive change. With every purchase, we support specific charitable causes, ensuring that the "heart effect" of your choice is tangible, impactful, and far-reaching.
Operating on a donation-driven model, Heart Effect allocates a significant percentage of the proceeds from each sale to support charities that are selected by the customer at the checkout. These funds enable us to sustain our operations, cover administrative costs, and continue creating innovative designs and collections.
While some organisations will continuously benefit from our support, we regularly rotate our product offerings to target different causes and charities. This way, we keep our brand fresh, exciting, and aligned with ever-evolving social and environmental issues.
Beyond our clothing sales, we aspire to expand our impact through various programs and initiatives. Our long-term vision includes funding educational programs for schools, volunteer programs to support individuals living with medical issues, and organising charity fundraising events. Heart Effect strives to be a catalyst for change in both fashion and philanthrophy.
That’s our motto.
An invitation to explore the power of your heart in shaping the world around you.
Join us on this exciting journey, where fashion meets compassion, and together, we can make a lasting Heart Effect.
